GTM Registry

Novi

Ecommerce platform that analyzes how AI assistants select products in a category, using its patent-pending Category Intelligence rather than individual prompt tracking, with citation tracking, FAQ and product page generation, and SKU-level recommendations.

Overall score
3.4
Rank in AEO software
1 of 8
Confidence
Medium (4 evidence items)
Pricing model
Sales-led pricing
Last reviewed
Website
Novi website

Score breakdown

CriterionWeightScore
Answer engine coverage25%3.5
Sampling transparency25%3.0
Citation & source analysis20%4.0
Actionability15%3.5
Data access15%3.0
Weighted overall100%3.4

Scores are editorial judgments against published criteria. With medium confidence, individual criterion scores could reasonably move by half a point with more evidence.

Capabilities

  • Citation tracking Yes
  • Action plans Yes
  • FAQ generator Yes
  • Multi-engine coverage Yes
  • SOC 2 Not verified
  • Sentiment analysis Not verified

Evidence

DateTypeWhat we did
Oct 6, 2026Hands-on testTested on a vendor-provided review account. Confirmed citation tracking, FAQ generation, and ideal product detail page (PDP) generation. Confirmed coverage of ChatGPT, Gemini, Perplexity, and Claude, plus early-access tracking for Muse and Alexa.
Oct 6, 2026Hands-on testDashboard shows daily changes and the categories and personas being tracked; individual prompts and run-to-run variance are not shown. Confirmed CSV export, direct export to Shopify, and a daily Slack digest. No API found.
Oct 6, 2026Vendor documentationSite describes prioritized, product-level recommendations tied to traffic, conversion, and revenue. Regions and refresh frequency not stated.
Oct 6, 2026Vendor documentationShopify catalog import and retailer/feed syndication. No public API documentation, pricing, or security pages.

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