AEO software
Tools that monitor how brands appear in AI answer engines such as ChatGPT, Perplexity, and Google AI Overviews, and suggest ways to improve visibility.
Category last reviewed · 8 tools
How this category is ranked
Each tool is scored 1–5 on each criterion; the overall score is the weighted average. Differences of less than 0.3 are within our margin of judgment and shouldn’t be read as a meaningful gap. Full methodology
| Criterion | Weight | What we assess |
|---|---|---|
| Answer engine coverage | 25% | Which answer engines, models, and regions are monitored, and how frequently results are refreshed. |
| Sampling transparency | 25% | Whether the tool discloses which prompts it runs, how often, and how much results vary between runs. AI answers are non-deterministic; a tool that hides variance overstates certainty. |
| Citation & source analysis | 20% | Ability to show which sources answer engines cite, and how that changes over time. |
| Actionability | 15% | Whether recommendations are specific, tied to observed data, and distinguish evidence from speculation. |
| Data access | 15% | Export options, API availability, and integrations with analytics tools. |
Rankings 8 tools
| Rank | Tool | Score | Confidence | Pricing | Last reviewed |
|---|---|---|---|---|---|
| 1 | Novi Ecommerce platform that analyzes how AI assistants select products in a category, using its patent-pending Category Intelligence rather than individual prompt tracking, with citation tracking, FAQ and product page generation, and SKU-level recommendations. | 3.4out of 5 | Medium | Sales-led pricing | Oct 6, 2026 |
| 2 | AthenaHQ Runs user-defined prompts across 11 AI answer engines and tracks brand mentions, sentiment, and cited sources, with content and outreach recommendations. | 2.9out of 5 | Low | Free tier available | Oct 6, 2026 |
| 3 | AirOps Runs tracked prompts daily across AI answer engines, records mentions, citations, sentiment, and share of voice, and pairs them with content creation and refresh workflows. | 2.8out of 5 | Low | Free tier available | Oct 6, 2026 |
| 3 | Otterly.AI Runs user-chosen prompts through several AI search engines daily and reports brand mentions, sentiment, and cited URLs, plus site audits and content recommendations. | 2.8out of 5 | Low | Self-serve subscription | Oct 6, 2026 |
| 3 | Peec AI Runs a user-defined prompt set through AI chat and search engines daily and reports visibility, sentiment, share of voice, and cited sources against competitors. | 2.8out of 5 | Low | Self-serve subscription | Oct 6, 2026 |
| 3 | Profound Runs tracked prompts across up to nine AI answer engines and reports brand visibility, citations, and sentiment, with content generation and AI crawler analytics. | 2.8out of 5 | Low | Sales-led pricing | Oct 6, 2026 |
| 7 | Writesonic Runs tracked prompts daily on AI chat and search engines, reports mentions, citations, and sentiment, and recommends content, citation, and technical changes alongside its SEO tools. | 2.7out of 5 | Low | Self-serve subscription | Oct 6, 2026 |
| 8 | Bluefish Tracks how ChatGPT, Gemini, Perplexity, and other models mention and cite a brand, and generates ranked content recommendations from that data. | 2.2out of 5 | Low | Sales-led pricing | Oct 6, 2026 |
Capability comparison
“Not verified” means we couldn’t confirm the capability either way, not that it’s absent.
| Capability | Novi | AthenaHQ | AirOps | Otterly.AI | Peec AI | Profound | Writesonic | Bluefish |
|---|---|---|---|---|---|---|---|---|
| Citation tracking | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes |
| Action plans | Yes | Yes | Yes | Not verified | Yes | Not verified | Yes | Yes |
| FAQ generator | Yes | Not verified | Not verified | Not verified | Not verified | Yes | Not verified | Not verified |
| Multi-engine coverage | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes |
| SOC 2 | Not verified | Yes | Yes | No | Not verified | Yes | Yes | Not verified |
| Sentiment analysis | Not verified | Yes | Yes | Yes | Yes | Yes | Yes | Yes |